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Location : HOME > Report > Marketing/Advertising
In-app Advertising on Connected Devices
Publisher Parks Associates
Date 2013-12
Quantity 55 pages
Type Report
Price

Print
In-app Advertising on Connected Devices tracks the explosive growth of ad-supported app use in the U.S. on the primary app-enabled devices—smartphones, tablets, and smart TVs. The report examines in-app advertising strategies employed by industry stakeholders, including app content owners, publishers, ad services, and brand advertisers, to engage consumers and monetize the burgeoning app marketplace.


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